After more than 12 years experience in Advertising on may 2006 he founds HAGAKURE, a PR Agency dedicated to the Web and Digital Marketing with a strong focus on Social Media. In little more than 10 years HAGAKURE has become the leading Italian agency for Social Media marketing and Digital PR, counting now on a staff of 80 people and working on a National and International level with top Italian brands such as: Fiat, Telecom Italia, Microsoft, Benetton, Danone, L’Orèal, and many more. In February 2014 Hagakure has joined forces with DNSee becoming DOING (http://www.doing.com) the largest italian digital marketing outlet, with a strong focus on digital strategy and creating added value extending clients’ business on digital platforms.