Chairman and Co-founder, Grey Area Foundation for the Arts
Peter Hirshberg is at the epicenter of the noisy, connected world of online conversation. He is changing our thinking about marketing, branding and customer relationships. A Silicon Valley executive with several high profile marketing and branding related ventures, Peter has led emerging media and technology companies at the center of disruptive change for more than 20 years.
As chairman of The Re:imagine Group, Peter shapes strategies and marketing for a world of empowered and connected audiences and customers. He’s worked with executive teams at Best Buy, Hertz, Sony, Unilever, Thomson Reuters, IBM, Verizon, GE, Estee Lauder, Telefonica and many others on digital and growth strategies.
Peter is Chairman and co-founder of San Francisco’s Grey Area Foundation for the Arts, where he’s led initiatives that explore the boundaries and implications of the city as network. These includes the forthcoming 2012 Urban Prototyping Festival in Singapore with SingTel and the Singapore Economic Development Board; Summer of Smart2011 with the SF Department of Technology, and Code For America; the Great Urban Hackathon with the Knight Foundation and Hacks and Hackers, and the exhibit “SENSEable Cities: Exploring Urban Futures,” created with MIT.
Peter is a frequent technology and media industry speaker, having presented at TED, the World Economic Forum, DLD, EG the Entertainment Gathering, the 140 Character Conference, Agenda, The Aspen Ideas Festival, TIEcon, CEBIT, WEB 2.0 Summit, and many other events.